CHALLENGE

A mortgage loan specialist needs to set her videos—and herself—apart.

SOLUTION

Create a custom motion graphics package of assets to utilize throughout content.

ROLE

Art Director | Designer | Motion Designer

Amanda Gilbert isn’t your typical mortgage loan specialist. Her charismatic personality and quirkiness are all over her content. Her brand, Amanda Lends a Hand, needed a rad set of graphics which she could apply to her videos to make them cohesive, fun and show her style immediately.

First up were titles that took her neon sign logo and incorporated the kinetic and whimsical feel of her brand.

Chapter cards allowed for a fun way to switch between topics in videos.

And an end card wrapped each video seamlessly—while even making the most boring mandatory info look good.

The package of assets allowed Amanda to create her videos with some branded polish and consistency.

Additional posts based on the graphics helped her break up her social feed with compelling and fun animations.