CHALLENGE

A kids bike company needs to generate more awareness.

SOLUTION

Create a series of paid video ads to test different brand value propositions.

ROLE

Art Director | Copywriter | Video Editor | Motion Designer | Voice Over

Cleary Bikes needed to get the word out about their awesome, high-quality kids bikes. The task was to create a variety of targeted paid social ads to test different value props and audiences. The goal was to make on-brand videos that still felt like they could live in the organic social world. Using the different brand elements I had created, I wrote scripts, edited a series of ads, did the motion graphics and even did all the voice over work because I’m that much of a pro.