CHALLENGE

An amusement park needs an engaging way to celebrate the holiday.

SOLUTION

Make a fun, tasty (and patriotic) interactive Instagram experience.

ROLE

Associate Creative Director | Art Director

Disneyland organic social content is meant to bring the joy of the park onto your phone. For July 4th, this concept drew inspiration from and married the nostalgic fun of ballpark hotdog races and 8-bit arcade games.

On the morning of July 4th, we posted a countdown to the “Yankee Doodle Doggie Dash,” a virtual race between costumed Mickey, Donald and Goofy. To follow up, an interactive poll allows viewers to choose who they thought would win. Finally, the full race—complete with gags, pratfalls and Disney magic—was posted as a Reel.

Characters and Disneyland parks were brought into an 8-bit aesthetic to simulate side-scrolling gameplay while still being recognizable.

Created at Little Buddy Agency
Animation and design by 1SimpleIdea