CHALLENGE
A resort booking brand needs to gain more awareness.
SOLUTION
Create a series of paid videos across different media placements touting brand value propositions.
ROLE
Creative Director | Art Director | Copywriter
EXTRA HOLIDAYS
PAID VIDEO ADS
Ever have to make 27 videos at the same time? Extra Holidays is a resort booking brand but to be honest, I’m still not even 100% sure what they do. However, they wanted a new brand awareness campaign to test in various paid media placements. My team had to develop multiple time cuts and aspect ratios of three messaging direction, each touting a particular brand value.
My task was to use hone their branding elements into the video space to create art direction for a video series which would feel cohesive and in-line with their marketing. I also developed all the scripts, titles-driven storyboards and motion design direction for the team.
Confused yet? Well, just watch these and book your next Caribbean vacation.
MESSAGE 1: HAVE IT ALL | :30 & :15
MESSAGE 2: TRAVEL LIKE A PRO | :30 & :15
MESSAGE 3: ALL THE EXTRAS | :30 & :15
