CHALLENGE

A restaurant chain needs help revving up their brand.

SOLUTION

Develop a streamlined approach to content creation and a honed brand perspective.

ROLE

Creative Director | Art Director | Illustrator | Copywriter | Motion Designer

Ford’s Garage touts “Great food and vintage vibes” with their throwback, Americana style and good old fashioned heartland cooking. But, their branding was a bit an engine fire. My job was to take what they had, retain what they needed, strip away the unnecessary parts and effectively pimp the ride that was the Ford’s Garage branding system.

With a variety of limited-time-offer menus, seasonal efforts, business offerings and special events, the brand needed to be flexible. But, it also needed to ensure cohesion across every touchpoint.

Whatever the occasion or implementation, the brand is able to incorporate a variety of elements and adapt, while still feeling part of the overall Ford’s Garage chassis.

This also allows for different sub-brands and logos for various occasions to be created with their own distinct personality, whether it’s a variation on brand typography or incorporating custom illustration, and still feel wholly Ford’s.

To help their internal team and anyone else who might build marketing materials, I also wrote and created the entire Ford’s Garage Brand Guide. Dig in!