CHALLENGE

A hobbyist pasta maker wants to take his work to the next level.

SOLUTION

Make a fun, distinctive brand honoring his and his creation’s heritage.

ROLE

Art Director | Designer

When a good friend starts making pasta, it’s only a matter of time before he needs a cool brand.

The logo and branding pull from vintage Italian eateries, while the system is flexible to encompass the wide variety of pasta shapes. The white and blue palette merge the Finnish “Hyypio” surname with an Italian culinary tradition.

Fresh, handmade pasta in all your favorite shapes.

Slurp.