CHALLENGE

A footwear brand needs to launch their new sandal.

SOLUTION

Develop motion graphics to accompany launch videos and branded content that share the spirit of the shoes.

ROLE

Motion Designer | Editor

The Keen Astoria is a summery sandal with bubbly graphics. I created the motion in the title and end cards to complement the summery vibes of the launch videos. Videos edited by Person People.

The launch paired with International Women’s Day and thus gave Keen the opportunity to share the stories of women around the world doing great things and wearing the sandal. I created the animated cards, set to music, which broke up the interview videos and tied everything back to the Astoria campaign look and feel.