CHALLENGE

An outdoor footwear brand needs to launch their new tech and shoes.

SOLUTION

Utilize campaign branding to create fun, animated ads to show the movement and versatility of the product.

ROLE

Motion Designer

Keen’s new Bellows Flex technology makes hiking easier and more enjoyable. The accordion style inset in the toe box and heel flexes with you as you move. It was my job to bring Keen’s campaign launch graphics to life to show the fit and movement of the boots. Hike Happy.

First, a series of animated graphics were made to bring the campaign branding assets to life. The simple diagrams helped illustrate the flexion of the shoes, while elements like the Bellows Flex logo and Keen logo kept things fun and stylized.

These graphics and more were then applied to different ads for social and around the Internet, meant to introduce, educate and inspire people who wanted to hike happier.

Everything was designed to make you hike—and feel—happy.