CHALLENGE

A mortgage lending company needs to launch a new series of branded videos.

SOLUTION

Create a custom motion graphics package of assets to utilize throughout content.

ROLE

Art Director | Designer | Motion Designer

Locklear Lending is a team of mortgage lenders and specialists serving the Nashville area. It was time to give a new angle to their personal approach with a series of videos. I worked with them on creating a motion graphics package that would tie together anything they made to look professional and on-brand.

First up were titles that took their brand identity, and expanded upon it with a set of custom icons and fun movement.

Chapter cards allowed for a fun way to switch between topics in videos.

And an end card wrapped each video seamlessly with a clear, irresistible CTA.

When additional video series were created, like below, Locklear had a cohesive motion graphics brand they could use to inform other ideas, and break the mold when they wanted.

The package of assets allowed Locklear Lending to create videos with professionalism and consistency.