CHALLENGE

A CBD sports brand needs to bring their Olympics campaign to life.

SOLUTION

Create engaging graphics, visuals and videos to set their featured sponsored athletes and content apart.

ROLE

Designer | Illustrator | Editor | Motion Designer

For Mendi athletes, not every win looks like standing on a podium. They focus on the marginal gains and their recovery moments that got them to the world’s stage. And that’s where Mendi’s got their backs—especially in the first Olympics where cannabis was allowed.

I developed a series of icons, representative of the cyclical and recurring process of exercise and recovery, to sit with the Mendi brand while making the Everyday Wins campaign stand out in moments on social, digital, email and video experiences.

I created motion graphics from the iconography language and edited a series of hero videos for each athlete, plus other supplemental content for highlight moments on social.

And some other fun stuff, too.