CHALLENGE

An athlete-focused CBD brand needs to feature their products for web and social.

SOLUTION

Create simple, engaging videos that show the tactile quality of their products in context.

ROLE

Art Director | Videographer | Editor | Motion Designer

Still photos can be a great way to highlight products. But quick videos showing simple human interaction can be a powerful tool to help customers understand scale, quality and usage. All videos were concepted, art directed, shot and edited by me.

To push content further, a how-to video was created for the bath salts to demonstrate its versatility.

Finally, I created animated GIFs during the shoot as supplemental content for social and email usage.