CHALLENGE

A curated group travel company needs to develop a private departures offering.

SOLUTION

Develop a template to writing about their various trips featuring information, itineraries and customizations.

ROLE

Writer

Modern Adventure crafts bespoke experiences to connect you with the world. Their Private & Custom Departures are meant for small groups of friends or families to enjoy all the benefits of a Modern Adventure with the white-glove service of a private travel concierge.

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Scroll through various trip pages to see my templatized approach to writing for them.

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THEMES

The introductory header of each trip begins with three overarching themes to set the tone and mood of the experience.

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WHY THIS PLACE

This is easy. Why would someone want to go here over anywhere else? This is the essence of the place.

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MOMENTS THAT MATTER

Going to a place is great. Going on a Modern Adventure is a wholly exceptional discovery. This is why a MOAD trip to this place stands out.

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CUSTOMIZE IT

This isn’t a normal Modern Adventure. It’s a private experience designed and tailored to you. These trips are templates that can be molded to fit your interests, availability and accommodations.

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ITINERARY

These day-by-day blurbs give an overview of what curated, exciting, incredible things you could be doing in a location.

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WHERE WE SLEEP

This section gives a brief introduction to the kinds of accommodations you’ll stay in at each given destination.

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ACCOMMODATIONS

Brief overviews of the boutique, luxury places you’ll be staying at while enjoying all the comforts they over.

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I’LL HAVE WHAT SHE’S HAVING

And if you weren’t convinced yet, these people enjoyed themselves. A lot.

Modern Adventure Private