CHALLENGE

A travel company needs to tell the world about their trips around it.

SOLUTION

Develop and implement a consistent brand voice to utilize across marketing channels.

ROLE

Writer

MODERN ADVENTURE

BRAND VOICE & COPYWRITING

Trip pages present the experience, introduce the destination and breakdown the day-by-day and accommodations.

Tastemaker pages are fun bios to bring the people we work with to life.

Social posts are meant to inspire and engage our community through love of travel and the world.

Emails inform guests of essential information, engage the community with relevant stories, and highlight where Modern Adventure is going—and where they’ve been lately.

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Business development pages highlight the possibilities of a destination to entice potential tastemakers.