CHALLENGE
Create the best apparel brand ever made after almost getting sued for creating a different one.
SOLUTION
Create an ode to the open road.
ROLE
Art Director | Designer | Illustrator | Writer | Roadtripper
RUBBERNECKER
BRAND & IDENTITY
Rubbernecker Apparel & Oddities is a brand devoted to celebrating the waysides, outposts and stopovers of America.
The logo and its variations are clean and fun with twisty touches that allude to vast highways and wayside oddities.
The apparel designs mix simple and modern touches with Americana mystique. Some merely put out the vibe and others celebrate real or fictitious roadside attractions—all with the intention of rebranding the roadtrip as we know it.
