CHALLENGE

A running brand needs to debut their new national club with cool merch.

SOLUTION

Create an awesome design people want to rep while running.

ROLE

Designer | Illustrator

Portland-based Territory Run Co. is a local legend of running apparel. Their new Easy Miles Run Club was a way for people to get together and have a chill run while meeting new people in their city. They approached me to design a shirt because they wanted something different than their usual gear: a throwback design with cartoon flavor to usher in the “Jogging Revival.”

And I ran with it—pun intended.

The final design was a mix of unique illustration, hand lettering, customized typography and mellow vibes that would make even Prefontaine’s mustache tingle.

And yes, there is an icon specifically for their fancy Ratio coffee brewer. What is this, a Motel 6?

The final design was a mix of unique illustration, hand lettering, customized typography and mellows vibes that would make even Prefontaine’s mustache tingle.

Early birds get the worms. Easy miles get the beers.