CHALLENGE

An iconic local bakery needs a rebrand.

SOLUTION

Develop a differentiated logo and image system as fresh as their bread and pastries.

ROLE

Art Director | Designer | Illustrator

White Salmon Baking Co. in White Salmon, WA, consistently ranks among lists of tourist and foodie favorites. But with more and more people flocking to the Columbia River Gorge town, this local establishment needed something new and eye-catching.

I created a clean logo mark which revolutionized their current logo, and made it into a system that could be adapted on anything from packaging to apparel to digital applications.

A bright yet earthy color palette combined with literal hand-drawn illustrations evocative of their offerings helped tone down the modern logo and started to build a fun, approachable image system.

Applied across a variety of collateral, the image system was flexible, friendly and begging to emblazon t-shirts for any tourist looking for the best avocado toast and almond croissant north of the Columbia River.