Elliot Matson

Nike Young Athletes

At AnalogFolk, I write for Young Athletes, kids ages 10-12. On Nike.com, that ranges from product descriptions and touts to writing the stories for seasonal lookbooks. In the Nike+ app, I write editorial stories about products geared toward parents.

 

CHALLENGE

An athletic company needs to excite its younger audience.

SOLUTION

Create engaging content to accompany cool new products.

ROLE

Writer

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NIKE

YOUNG ATHLETES

SUMMER LOOKBOOK

Summer gear for kids channeling their inner champion.

LANDING PAGES AND EXPERIENCES

Highlight different items, collections and features, leading you to experiences to learn more.

NIKE+ APP ARTICLES

Relatable stories for parents looking to get the best product for their son or daughter.