CHALLENGE

A kids bicycle company needs to apply their new brand to digital and print ads.

SOLUTION

Utilize brand identity system to design and write compelling and fun ads.

ROLE

Art Director | Designer

Cleary had a fresh new brand, but it needed to be implemented in the B2B bicycle retailer space. I created a series of ads utilizing their new identity and brand photography—paired with my bicycle illustrations and clever copy—to attract and engage would-be bike dealers.

Static and GIF digital banner ads were also created to complement the print ad layouts.