CHALLENGE

An athlete-focused CBD brand needs to build out their asset library for cross-channel usage.

SOLUTION

Art direct and shoot studio and lifestyle photography to showcase their product.

ROLE

Art Director | Photographer

MENDI

PRODUCT PHOTOGRAPHY

The Mendi style is all about highlighting the crisp simplicity of their packaging design while incorporating it into tactile and textural spaces. I art directed and shot photographs for flexibility of use across social, email and web in order to incorporate them in easy, on-brand ways.

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In other instances, Mendi utilized staged and stylized in-studio product shots. These shots are more playful and simple, mostly used for ads, promotions and giveaways. Although differently set up and with a different vibe, I shot these products to still live harmoniously with other hand-held product lifestyle photography.

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I also shot over 100 different product angles and combinations for the PDP pages of the launch of their new website.

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All of this photography married with designs I created for their social, email and web content. You can check all that out hitting the link below.

SEE MENDI SOCIAL CONTENT