CHALLENGE
An athlete-focused CBD company needs interesting and fun ways to tell their product and brand story.
SOLUTION
Create engaging and informative social content using video, illustration and animation to bring fun to complex subjects.
ROLE
Art Director | Designer | Illustrator | Editor | Motion Designer | Photographer | Videographer
MENDI
SOCIAL CONTENT
I functioned as a one-stop shop creative resource for Mendi, designing social, web and email assets often incorporating photography and video I shot, and animation. A variety of posts were created on a weekly basis in different content buckets highlighting various aspects of the brand.
Video and motion were also added to the mix of content to engage and educate customers.
Multi-card Instagram stories and animated posts expanded on a topic or promotion and directed to products or blog posts on the website.
Animated GIFs used in social, email and on the website helped explain complex ideas simply.
I also shot a wide range of studio and in-use photography for use across their channels.
